Digital Marketing
Digital marketing is a platform through which we can promote, publish, and advertise the brands of your company to reach out to consumers from various digital marketing platforms. It is the use of the internet, mobile devices, social media, search engines, display advertising, and many more to promote products and services. It is a new way of approaching customers and understanding how they behave compared to traditional marketing.
Digital marketing is an advertising platform for business strategies that includes paid promotions through social media, mobile marketing, and many more digital platforms. It is surrounded by all the marketing efforts through digital channels to connect with current and prospective customers where they spend much of their time.
Digital marketing includes internet techniques like Search Engine Optimization (SEO), Social Media Optimization (SMO), Social Media Marketing, Pay-Per-Click (PPC), Affliate Marketing, Mobile Advertising, Email Marketing, Online PR, and many more. Online advertising is more complex than the channels.
- Digital marketing has become the next big thing.
- There is a demand for innumerable intelligent and creative minds.
- Truly inclusive of a varied range of talent and specialties.
- There comes a wave of opportunities knocking at your feet.
- One of the high-paying sectors of the country.
- A must for every business, be it small or large-scale.
- A dynamic career option as you are always updated or ahead of market trends.
- Students
- Marketing Professionals
- Career Switchers / Individuals
- Business Owners
- IT Professionals
- Entrepreneurs
- Undergraduates
- Graduates
- Working professionals
- MBA’s
- Housewives
- Startup owners
- Brand managers
- Web designers
- Internet addicts
- Sales and marketing executives
- CEO’s
- Programmers
- Marketing professionals who want to advance in their careers.
- Entrepreneurs who want to expand their business.
- Students are encouraged to pursue a rewarding career.
- Existing digital marketing professionals who want to improve their skills.
- CEOs should keep a close eye on Digital marketing strategies.
Digital Marketing Course Content
- What is Digital Marketing ?
- Why Digital Marketing?
- Digital Marketing Platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing?
- ROI between Digital and Traditional Marketing?
- Understanding the Website
- What is a website?
- Types of Websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web hosting Purchases
- Website Architecture
- Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
- What is SEO?
- How do search engines work?
- SEO Tools
- Competition Analysis
- Web Position Analysis
- Google Algorithms and Updates
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag
- Anchor Text
- Header Tag
- Robots.txt
- Xml Sitemap
- Redirections ( 301 , 302 )
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classifed Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers
- Introduction to SEM
- Google Adwords
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
Social Media Optimization and Marketing
- Set-up and usage
- Company profle
- Communities Creations
- Promotions
- Event Creations
- Profle Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Twitter
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
- Linkedin promotions
- Linkedin posts
- Tips and Guides
- Company Page Creations
- Profle Creations
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Integration Techniques
- Promotional Techniques
- Youtube Marketing
- Creation of user profle
- Creation of company profle
- Integration of social buttons
- How to post videos
- How to give Keywords for video to appear top in search results
- Video advertising
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affliate marketing types
- Affliate marketing tools
- Earning Techniques
Content Writing
Google Algorithms
Google Webmaster Tool
Google Analytics
Google Adsense
Certifications
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certifcation
Online Money Making Practices
- Blogging Practices
- Domain Purchase
- Hosting Purchase
- Google Adsense
- How to start video Channel in Youtube
- How to earn through Youtube
Resume Preparation Guidance
Mock Interview
Interview Tips
Interview FAQS
Live Projects
